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The Craft

The Craft

April 20, 2022

Evolve Media Group starts The Craft, a mini-doc series that features technicians and talks to them about the industry, their passion, and their craft.

The goal of this project is to change the way technicians are viewed in the live events industry, not just by those outside of the industry but also by many technicians themselves. We noticed that many techs see their jobs as just that, jobs, and we couldn’t disagree with them more.

Whether it’s Comicon, the Grammys, Coachella, or any other live event with video displays, the results speak for themselves; a technician with professionalism, passion, and expertise pushes the boundaries and impresses the audience. Leaving us to wonder why, the technicians completing these feats and wowing their clients aren’t seen as craftsmen, and what we can do about it.